The Vienna Tourism Strategy 2020 presented at the Vienna Tourism Conference 2014 is based on the theme “Global.Smart.Premium”. An international advisory board of experts worked alongside the Vienna Tourist Board’s strategy group established in 2002 to develop the Tourism Strategy*. The group organized an “Open Innovation” ideas competition to provide additional inspiration for the strategy development process. In this, the general public all over the world was invited to contribute new, unconventional and by all means provocative suggestions for the destination Vienna via website and social media platforms. A total of 546 suggestions were received from 384 contributors in 43 different countries.
The goals of the long-term concept through 2020 can be reduced to the formula 5 x 400 + 20 = 2020. What this means is that the goal for 2020 is to have generated 5 million more bednights and 400 million euros more in net room revenues in the hospitality sector than the figures for 2013. In addition, by 2020 direct flights to Vienna should be available from 20 more cities. This means that bednights must grow to nearly 18 million, representing an increase of around 40% compared to 2013. Furthermore, net room revenues will have to increase by around 60% and break the one billion euro barrier.