In total, the Vienna Tourist Board held around 100 virtual events in 36 markets in 2020 with around 45,000 B2B contacts.
To help stay in contact with key accounts and multipliers in long-distance markets during the coronavirus crisis, the Vienna Tourist Board started a new digital platform: the Virtual Vienna Showroom, which was launched in China in autumn. Over a period of three months, Viennese companies had the opportunity to arrange virtual workshops and interactive product training courses, and take up individual appointments with tour operators as a way to signal their presence and lay firm foundations for the post-crisis era.
Token gifts keep friendships alive: Vienna kept in touch with its key partners in the global travel industry through a series of specifically themed mail campaigns. In one such example, a personalized postcard was sent to international key accounts together with luxe Wiener Seife soap in a move that also drew attention to the fact that the importance of handwashing was established in Vienna by Ignaz Semmelweis.
The Vienna Experts Club International is a customer loyalty program for the global travel industry, under which the Vienna Tourist Board informs representatives of the international tourism industry about Vienna as a destination. Members are acquired all over the world. The Vienna Experts Club International currently has approximately 20,000 members.